Home business advertising can be a tricky proposition. Everyone knows that one of the major factors that contribute to the success of any business, and this is especially true of a home based business, is good advertising. It makes sense that if a potential customer does not know about your business then they can't become actual customers. Many businesses rely on a good location to promote awareness (think about a mall store or a restaurant downtown) but this does not work with a home business. So, to get customers you will need to do some advertising.
All of this seems obvious enough, so why is advertising tricky? Well, I assume that you are an expert in the field that your business is in. For example, if you started a plumbing business, you are probably a good plumber. But, are you an expert in advertising? You know that you need to advertise your new business, but how? Who should you be advertising to? Where should you be advertising? How often? How much should it cost? It can all get very overwhelming very quickly. But have no fear, I am here to help you get started with five online home business advertising ideas, some free and some that will cost a bit.
1. Classified Ad Sites – Free
Classified ad sites such as craigslist.org and backpage.com are a great source of free advertising because they are free and offer geographically targeted ads. These are potential customers who searched for the particular product or service that you provide. These are targeted customers and they are worth their weight in gold. Make sure to read through the guidelines for the site(s) that you use to make sure that your ads are approved. And a well written ad is very important so take your time, look at other ads, and make yours look professional and stand out.
2. Create How To Videos – Free
You want to be known as an expert in your field. One way to do this is to create how-to videos and post them on youtube. It is easy and beyond the cost of a video camera, which you probably already have, it is free. This does take a little bit of technical know-how, but there are plenty of resources that will show you how to do everything from making the video, uploading it onto your computer, and posting it on youtube. And don't do just one. Set apart some time each week (or every other week) as a part of your business plan to make and upload a new video. With more videos come more views, more authority, and eventually, more customers.
3. Write Articles for EzineArticles
Much like making how-to videos, articles are a great way to become an authority in your subject. Write a few articles a week and submit to ezinearticles. I choose ezinearticles instead of other article sites because they are the biggest site and it is free to submit articles. You cannot put any links in the article itself, but you get a resource box at the end of the article where you can talk yourself up and give a link to your website.
4. Make a Website – Free or up to $10 per month
Creating your own website isn't nearly as hard as it sounds. Programs like WordPress make it incredibly easy, and if you can work a word processor, you can make a website. One of the free bonuses that I offer is a WordPress guide that will walk you through the whole process of setting up your first website. Depending on your budget, there are two options that you can choose. The first is free, and you can sign up to start a site that is hosted on wordpress' site. As you can guess, since it is free, it is quite limited, and your domain name (what people type in to find your site) will be in this format – www.yourbusinessnamehere.wordpress.com. But, you can have a presence on the web to take advantage of a free home business advertising idea.
If you have a little bit of a budget, I recommend building a website that you host yourself. This means that you can have a domain name without the wordpress.com and instead have www.yourbusinessname.com. This is much better because it is easier for people to remember and you will have a much better chance of people finding your site on search engines like google. You will need to buy a domain name for about $10 for a year and set up a web hosting account which will cost between $5 and $10 a month. I recommend hostgator. I have used them for quite some time and I have never had any trouble.
5. Hire a Firm For Search Engine Optimization – a few hundred dollars per month
Search engine optimization, or SEO, is the process of getting your website to show up at the top of the search engine results for specific keywords that you want to target. It involves setting up your page correctly and getting links to your site from other sites. It can all get confusing very quickly, but showing up at the top of search engine results is the key to getting visitors to your site and new customers for your business. While this is definitely the most expensive of the ideas, this is the one that will bring you the best results. If you would like the email address of the company that I use for SEO, use the contact me form and I will gladly give it to you.
These are a few ideas to get new customers through home business advertising. Pick and choose what you think will be best for your home business and do it.