What’s The Top Niche? – How To Find The Right Niche For You
"What's the top niche?" I get asked this question a lot by new internet marketers, so I thought I would address it here. You'll hear lots of answers about what the top niche is. Some marketers swear by the weight loss niche, others love forex, some like the make money online niche, and I have even heard golf and dog training. But the truth is there is no general "top niche" where the money flows. The mythical top niche reminds me of the idea of California during the great depression, where the unemployed traveled to California by any means to get to the land where milk and honey flowed. But when they got there, they realized that there were no jobs there either. If you spend your time looking for the perfect niche, you will be greatly disappointed.
So how should you choose a niche? Well, for a new internet marketer, there are two characteristics of popular niches. First, there have to be products within the niche that people are buying. And second, you should be either knowledgeable about or interested in the niche.
Where to Find Products To Sell
It is important that there are products within the niche for a new internet marketer because you really should at least get your feet wet selling someone else's product. There is no sense in you spending the time creating a product at this point. But not products available, but products that people are actually buying. So, how do we find the products that people are actually buying?
I recommend that new affiliate marketers start by promoting products from clickbank. It is free to sign up, they offer many products spread across many niches, and they generally pay commissions between 50% and 75%. It is also a well trusted marketplace, so you can rest assured that you will be paid what you earn.
But Are They Actually Selling?
Clickbank gives a decent tool to let you know if a product is selling, which they call gravity. They use a secret formula to come up with the gravity, but it basically tells you how many affiliates are making sales, and how recently. So what you really need to know about gravity is that the higher the gravity, the more affiliates that are making money selling that product. So, what do the numbers mean? When you are first starting, you will want to stay away from the highest gravity products because you will be facing more competition for sales. But you also do not want to waste your time promoting products that don't sell, so stay away from products with very low gravity. You will want to concentrate on products with a gravity between 50 an 125. That seems to be the sweet spot for a new internet marketer, where you are selling products that sell well, but have low enough competition.
Are Your Interested In The Niche?
A lot of experts leave this question out, but I think that it is important for a new internet marketer. Once you know what you are doing, this becomes less and less important. But, when you are first starting out, it is nice to know something about the niche that you are promoting. That way, researching for articles and posts and searching for blogs to comment on will not be as labor intensive. You will have enough work to do trying to learn internet marketing to have to learn a whole niche as well.
So, when you are looking for your top niche, make sure that there are products that are selling and that you will enjoy the research that you will be doing. These are really the main two ways that you can go wrong in choosing your niche. You can spend all of the time researching and promoting a product that simply doesn't sell online and realize that you just wasted months of work. Speaking from experience, this is not a fun realization. I have also seen many new internet marketers give up before they even got started because they hated the research and the article writing. These things are a chore at first before you have a system in place. But, by choosing a topic that interests you it will at least be palatable while you are working the kinks out of your system.
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